Age of Annihilation - Backer Trend and Discussion

[Knox]

Originally Posted by SuperSamyon

One of the things that has confused me the most throughout this campaign is the use of their own Discord channel to disperse news. Given that this Discord was created on the week the campaign started means the only people who would be in the channel are the super fans. The casual backer who happens to stumble upon the haslab heroscape page would have no way to quickly receive news updates. Even those of us in this forum have struggled to stay abreast which is why the news post is so critical.

As far as what else they could do for marketing this week, allow me to respond to the devil's advocate with the following.

1. Updated Facebook ads that include actual game play videos.
2. Daily updates on their social pages that cover new aspects of the offering.
3. Repurpose said videos on YouTube so that the algorithm could put it into circulation.
4. Mass mailers that target their market segment that has shown interest in board games. If nothing else, they should have the addresses of all the backers from Heroquest.
5. Email blasts to the same market segment. There are millions of people in these email groups who could have been directed to this offering.
6. Twitch channel streaming live games.
7. Send out the miniatures to the top miniature painters on YouTube so they could provide a painting video and talk up the campaign. It's probably too late for this now as they would have needed to do this two weeks ago.
8. Additional videos from MWG that perhaps introduce the campaign of Heroscape.
9. A content series exploring the terrain and how maps can be developed. I would target the battle tech community and perhaps even the lego community.
10. Offer giveaways and prizes to the backers including a chance to win a free AoA set.
11. Release a digital comic book that updates the fans on where the story is now.
12. Run an SEM campaign targeting Kickstarter and tabletop keywords to drive that market segment to your haslab page.
13. Geotarget ads on social media that target the various gaming conventions taking place around the nation this week. There's always something.
14. Hire a high impact salesman that can talk up the offering to your audience.
15. Influencer marketing. Influences are hungry for content.

This is besides all the things they should be doing anyway that is par for course with Kickstarter board games. There are missed opportunities this week for sure.

Agree with all that, it would probably only add $100,000 to the total cost needed for the project. Maybe a quarter million.

Had a dream last night that the haslab was at 6,500. Woke up to the realization that was not the case