"Heroics" - possible new source for cheap figs?

[TheStorm77]

I discovered this at WalMart a couple weeks ago, but only today have I been able to get any further info.



A hair on the small side, maybe, but, re-based, I think they'd be highly effective.
Especially since they're 97 cents. Blind packed in ping pong balls, but a dollar a figure.

Here's a couple of links that I found helpful -

Product launch page - http://www.heroicstoys.com/

A discussion thread, where someone from the company jumps on and talks about the plans for the line - http://www.toyark.com/marvel-heroics-79917/

Just thought someone might like to know...