[R]emember, young padawan, Rule #1: The number one priority is
get people in the seats. The goal is *not* to build the perfect tournament format and wait, like a burrowing spider, for your prey to come near your event so you can leap out into the hall, grab them, and pull them down into your hole so you can demonstrate the genius of your format/customs/whatever.
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When you are dealing with people face to face, think about
who you want to attend.
What their expectations are. Are you
communicating with them effectively. I have a number of younger players in my local scene, and a number of players who are not on heroscapers.com or do not have large collections. I would not run a Take 2 event, because those players will likely feel intimidated as they prepare and exhausted by Round 3 on tournament day, from dealing with all the possibilities and extra brain power involved in that format. It doesn't work for my people, I wouldn't do it. Not because it's a bad format, but because I am in the service of my people. If your people are all heroscapers.com regulars, and that's what they want, go for it.
These things are terribly important, for the face to face competitive scene to remain viable. Make your events memorable, make them welcoming, and make them something people want to come back to again and again. It doesn't matter if you have implemented the perfect format, if you are scaring off the members of the congregation whom you most want to convert.
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Rule 1, and all that.