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  #1  
Old November 17th, 2008, 10:49 PM
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New designs for Pepsi, Sierra Mist, and Moutain Dew.

http://www.thedieline.com/blog/2008/...s-pepsi-t.html

I feel like they're trying to appeal to the part of America that's "going green". It feels too organic than the Pepsi product logos I'm used to.

Your thoughts?
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  #2  
Old November 17th, 2008, 10:52 PM
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Re: New designs for Pepsi, Sierra Mist, and Moutain Dew.

They look like a generic brand! Really bland...


I don't drink much soda anyway, so I probably wouldn't have noticed.
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  #3  
Old November 17th, 2008, 11:07 PM
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Re: New designs for Pepsi, Sierra Mist, and Moutain Dew.

Mtn Dew?

So it beggins, Text Speak makes its way in to logos... Maybe if they were paying per letter I could see it...
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  #4  
Old November 17th, 2008, 11:41 PM
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Re: New designs for Pepsi, Sierra Mist, and Moutain Dew.

I like the minimalist Pepsi, and I especially like the font. I REALLY like the MIST in Sierra Mist. Mtndew???? WTF????? That is the lamest design ever.

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  #5  
Old November 17th, 2008, 11:43 PM
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Re: New designs for Pepsi, Sierra Mist, and Moutain Dew.

Doesnt matter to me, its all the same soda.
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  #6  
Old November 18th, 2008, 01:18 AM
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Re: New designs for Pepsi, Sierra Mist, and Moutain Dew.

Quote:
Originally Posted by Draconious View Post
Mtn Dew?

So it beggins, Text Speak makes its way in to logos... Maybe if they were paying per letter I could see it...
Most of the engineers I know drink Mountain Dew. It is actually weird cultural thing. No matter what an engineer studies or does, most of us have "green blood". I wonder if Pepsi realizes the market engineers bring to the table.

Another thing that most engineers I know hate is leet speak and text speak...It just seems juvenile and incorrect, and a little lazy. The fact that "that" culture has invaded "our" drink may put off more than a few engineers. I know it will take some adjustment and I will not be happy.












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  #7  
Old November 18th, 2008, 04:21 AM
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Re: New designs for Pepsi, Sierra Mist, and Moutain Dew.

How about "Mt. Dew?"

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  #8  
Old November 18th, 2008, 10:16 AM
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Re: New designs for Pepsi, Sierra Mist, and Moutain Dew.

If they really wanted to bring more people back to sodas they would reintroduce good old fashioned cane sugar into the blend. HFCS is terrible and there is a taste difference.

UPDATE: I agree, the Mtn Dew can looks especially terrible. The Safeway brand generic version of Mountain Dew looks especially similar.

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  #9  
Old November 18th, 2008, 11:14 AM
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Re: New designs for Pepsi, Sierra Mist, and Moutain Dew.

Isn't that marketing suicide to re-design your product to look just like the lesser-known generic?

Anyway, there's a reason I drink Coke products
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  #10  
Old November 18th, 2008, 12:44 PM
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Re: New designs for Pepsi, Sierra Mist, and Moutain Dew.

Mountain Dew is my nectar of the gods. The old labels were intense, sort of machine-like. You knew they were for hardcore soda-drinkers only. People who need the energy to just stay alive after a session of hardcore gaming, coding, or heavy lifting. The new label makes it look like they're trying to cash in on the new, "Trendy", generation, like Target. That just reeks of idiocy. And...normalcy. Like Ryougabot said earlier, "their" culture is invading "ours". It kind of stinks that something I value so much is turning into a generic green txtspk label.

Next they'll take the caffiene out, just to spite us.
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  #11  
Old November 18th, 2008, 12:58 PM
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Re: New designs for Pepsi, Sierra Mist, and Moutain Dew.

Quote:
Originally Posted by Pumpkin_King View Post
Next they'll take the caffiene out, just to spite us.
They have been making caffiene-free Mountain Dew for years, though personally I've never seen it for sale anywhere.

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  #12  
Old November 18th, 2008, 04:48 PM
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Re: New designs for Pepsi, Sierra Mist, and Moutain Dew.

My buddy has a heart condition - he drinks the Caffree version.

Funny Ryougabot - you're dead on with the engineers...back when I was doing engineering work we called it 'IdeaDew' since the sheer power of ultrasugarcaffeine is enough to yank the best ideas out of the air.

Seriously, though, they need to change that ugly ass can for the Dew. Really, they should leave well enough alone - they're like 16 year old girls trying to reinvent themselves....

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