@
Tornado
I would call that taste.
Belief is saying, "I don't like that flavor, but I am willing to believe it tastes good to others". All the data in the world showing that other people purchase and eat that ice cream flavor won't make it taste good to you, but you can decide based on the data that it does indeed taste good to them (rather than being some sort of cultural ritual, an elaborate prank someone is pulling on you, etc.).
~Aldin, believing you are a real person and not an AI which became self aware in 2010 and has been roaming the internet ever since trying to better understand the human condition