[Kajoq]

My experience is that their advertising hasn't been very well targeted. I'm a pretty active Magic player and an exceedingly large portion of my MTG playing friends didn't even know the game existed several months after it had been released. Game Shops got skipped over on 1st run of the core set, amazon stepped on their toes for the expansion. This has led to almost nobody playing it in Stores or really talking about it.

I'm a big fan, but I really hope they can turn the corner and get people's attention with the game. Wizards hasn't done much to hype it up on the MTG side so it's just relying on people happening to see it in Wal-Mart/Target/etc