This is how Avalon Hill Heroscape succeeds
 

Whatever went wrong with the first attempt at funding Age of Annihilation, it's behind us.

Here's why a second attempt makes sense:


1. First attempt was rocky.


2. We learned from the first attempt, and now have lots of good ideas from the community.


3. Crowdfunding is extremely low-risk. It would cost a tiny amount of time and money to find out if a revised strategy would work.




What ideas do you have to revise the strategy?

Re: This is how Avalon Hill Heroscape succeeds
 

Some of the better ideas I've heard:

• There are maybe a thousand die-hard fans who'd be happy to spend much more than $250, if there were an incentive to do so. Generally the rule is "don't create a price cap" because some people are always willing to spend more. These fans would be more inclined to go further for an exclusive founder version, common squads in the set, or painted figures.
• Lower-cost version would be more enticing to the many thousands of gamers out there who have nostalgia from playing HS 12 years ago, but aren't die-hard fans who'd commit $250. We know how many will buy the large-size set, but how many would buy the smaller size?
• Rather than painted figures being optional, there's a middle ground where a lot of figures would resemble the Phantom Knights style.

Revised strategy, the best marketing material ready for launch, and a fair attempt with tried-and-true marketing could 2x-4x the pledges.

The alternative is throwing away a lot of good work.

Re: This is how Avalon Hill Heroscape succeeds
 

I've said it before on the Facebook group but here goes:

Small base set for 100-125 buy in. A base set of figures and just the bare minimum of terrain to play the game. Basic dice and basic assessors to play.

Optional buys that don't have a limit per pledge:

-Different unique character expansion packs
- common squad/hero packs
- tile terrain basics add on pack
- jungle tree set add on pack
- new castle set add on pack
- dice and accessory pack
-all in pack

This kind of approach allows the consumer to get in at an affordable price, then add what suits them. If done this way, people would be buying what suits them in a way that they would not end up with wasted or uneeded items such as multiple uniques. They could easily make a smaller "master set" and make the other stuff into booster packs.

Re: This is how Avalon Hill Heroscape succeeds
 

100% agree with TREX...it's quite honestly a simple formula. It's been proven, it works. Just do it. 'nough said.

I just hope they understand that it was the failure of the campaign setup and not the interest/intent from the community. There's easily enough interest to get this thing launched...but you HAVE to setup the campaign and marketing to draw in the average/casual gamer...and this offering just did not do it.

Re: This is how Avalon Hill Heroscape succeeds
 

I'm also in agreement with that

Re: This is how Avalon Hill Heroscape succeeds
 

There’s still 8 days left in the campaign. Chill.

Re: This is how Avalon Hill Heroscape succeeds
 

100% agree with Boromir. While I agree with all the feedback TRex gave, I think we should wait till the campaign is officially over before pitching AH on a new campaign.

My guess is that if it fails AH will want to do another campaign, but Hasbro might not be so keen

Re: This is how Avalon Hill Heroscape succeeds
 

It's literally not even behind us yet :lol:

Re: This is how Avalon Hill Heroscape succeeds
 

Yup this. Hasbro's total assets from 2021 are 5.26 BILLION dollars.

I'll say it again. 5.26 BILLION.

I understand that production costs aren't exactly what they were 20 years ago, duh, but Hasbro ABSOLUTELY could have done this differently and marketed it so much better. If this doesn't succeed, they have no one to blame but themselves IMO.

(Also I'd personally rather have painted mini's and little to no terrain vs unpainted and some new terrain but that's just me. *shoulder shrug*)

Re: This is how Avalon Hill Heroscape succeeds
 

Im 100% chill. No need to remind me that I need to be quiet. Dude asked a question, I threw in an answer that ive seen work time after time in a load of other crowdfunded games. With all due respect, no one here is being rude with this conversation. So. No harm, no foul. Any point I brought up will not harm the current campaign. If they wanted to expand it, and not let it fail, they could handle to take some keen points. They already have all the all in folks money, this would just add to it. I'm not bothered by any outcome either way. If their marketing team doesn't want to put in the work, that isn't on me.

Re: This is how Avalon Hill Heroscape succeeds
 

Yeah, I think everyone was mostly replying to the thread's existence in the first place. Like I said, I agree with all your points. And I agree with this thread in general I just want to wait a week on it

Re: This is how Avalon Hill Heroscape succeeds
 

I don't think the "chill" was addressed to you. There will be plenty of time to discuss these topics (again) after the campaign is finished.